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BMW – UNPLUG AND PLAY
BMW’s new ‘Unplug & Play’ campaign - Enjoy electrically powered driving pleasure in a BMW plug-in hybrid model. Simply take out the plug and the fun begins.
BMW Malaysia continues to reinforce its position as the leading e-mobility provider in Malaysia with Joy.Electrified by I,
a campaign to further the premium automaker’s commitment in shaping the automotive industry with electrified mobility while increasing the uptake of electrified vehicles in the country.
We are tasked to come out a promotional campaign to feature all the exclusive offers which aims to make owning a BMW 530e M Sport more attractive. We developed the idea of using the BMW I AC Fast Charging Cable to form into a maze structure, creating a sense of playfulness. To highlight the exclusive promo, we animate the BMW vehicle manoeuvre efficiently along the maze to intro each unique offers.
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To educate consumers on plug-in hybrids/sustainability in the auto-category, we featured some of the facts in the Instagram story format to debunk myths & build confidence to drive consideration.
To show new generation plug-in hybrids like the BMW 530e M Sport can run purely in electric mode for up to 43km.
We featured engaging video content to show how far you can go about your day with ZERO fuel.
Client: BMW Malsysia
Agency: Invictus Blue — Malaysia
Creative Director: Leong Sook Leng
Copywriter: Vincent
Art Director: Loh Jun Yeap
General Manager: Victoria Chu
Account Director: Carmen Lim
Account Manager: Zachary Joseph
